From July 17th to 19th, led by Dr. Li Zhongqin, Director and CEO of Xiangfeng Tea Group, Hunan XIANGFENG Sangzhi White Tea Co., Ltd. participated in the 23rd Malaysia International Food and Beverage Exhibition held in Kuala Lumpur, Malaysia.

In this exhibition, Hunan XIANGFENG Sangzhi White Tea Co., Ltd. brought Sangzhi white tea products such as golden white tea, pressed white tea, white broken tea, and Xiangfeng Tea Group's flagship Anhua dark tea series, Precise Eurotium cristatum growing technology and a number of foreign trade bulk tea products to the exhibition, attracting more than 20 potential customers to the exhibition to discuss cooperation. In particular, the monoclonal strains of "Xiangfeng No. 1" golden flower bacteria (Clarionium coronatum) independently isolated and purified by Xiangfeng Tea Group, as well as the precision flower technology and technology transformation products independently developed, have aroused the strong interest of many merchants and professionals.

Before and during the exhibition, under the auspices of Wu Chongyue, President of Hunan Black Tea Promotion Association, Dr. Li Zhongqin also visited 4 well-known local tea importers in Malaysia to further understand the tea consumption habits and needs of the Malaysian market through in-depth exchanges; The president and principal person in charge of professional tea organizations such as Malaysian Tea Chamber of Commerce, Malaysian Chinese Tea Merchants Association and ASEAN Tea Organization were met to discuss the opportunity and value of Chinese tea enterprises to enter the Malaysian market. Vice President of the China General Chamber of Commerce Malaysia, President of the Malaysian Association of Business Enterprises Datuk Lim Heng Yi, as well as many outstanding overseas Chinese tea merchants and tea consumers.

Hunan XIANGFENG Sangzhi White Tea Co., Ltd. booth also carefully prepared green tea, scented tea, cold brew tea, Sangzhi white tea, black tea and other innovative tea products in line with local tastes. Among them, Fenghua 1922 Lapsang Souchong and Sangzhi White Tea have become popular products for customers to taste, and their excellent quality and unique taste have won unanimous praise from customers.

According to Chinese customs statistics, in recent years, the tea market in Southeast Asia, including Malaysia, has become an important export destination for China's tea trade, accounting for more than 50% of the export value. Hunan XIANGFENG Sangzhi White Tea Co., Ltd. and Xiangfeng Tea Group will take this opportunity to further expand the export market of Malaysian tea, especially by taking advantage of Malaysia's unique geographical convenience, multicultural integration, stable economic policy, and large Chinese ethnic group, and vigorously develop tea trade business in Southeast Asia.